The main issue this program was having was ‘lack of visibility’. Not much people knew about it and on top the program results were not so transparent. That, paired with a 50% dropout rate, meant that it’s something unattractive for investors. Our main focus was to bring a clearer message, more inclusive recruitment and friendly visuals to give the whole product purpose and meaning.

I defined personas and their user journey. INVESTORS are needed to fund the program, and they need to see the utility and impact of their contribution, since they’re sponsoring possible students. STUDENTS also need to understand if #1 the program is for them, #2 they meet all the requirements, #3 the impact and result of undergoing in this program. It is important for them to feel included and that after one year, they’ll actually be able to completely change their lives and get a well paid job in IT.

I designed two user flows, one for Investors and one for Students. For the students we had to set up a Typeform formular, with conditional logic, meaning that if students were not able to fulfill one or another requirement, they won’t be able to participate nor send the form. This would prevent us having too many applications, and clear out any confusion about the program.

We did a logo redesign, and I built a design system to match our needs for Social Media and the Website redesign.

Watch live site in Framer! ⬇️ ⬇️ ⬇️ (click on the image)

The website was built using WordPress, using a Bootstrap grid and we came up with a clear, consistent messaging that made the program easier to understand and the application process smoother.