MyLivin is a startup from Munich, Germany – who are trying to be the next Instagram/Vero altogether. I was responsible for their Logo/Branding and social media images. The process below is my exploration.
The tone of voice was “fresh” and “adventurous” – specially focusing on the young generation of users, who are mostly on Instagram or Vero. The font approach was to make this attractive and stylish, while the use of photography, color and tone was used to carry a message of a wide-open world.
